Industry analysis of online dating

Posted by / 30-Aug-2017 06:21

Industry analysis of online dating

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.

Competition has grown along with the size of the industry.Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).It is estimated that the industry is worth more than £2bn globally (2).

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